The
security industry faces many challenges. The business of protection is often
misunderstood or even seen as a necessary evil. Numerous stereotypes portray
security personnel as bumbling and incompetent.
These
obstacles make building support difficult and actually make it harder to
protect an organization without that understanding and support.
There
is good news. Security does play a vital role in helping businesses. I recently
spoke in a webinar on how to market security and build support for the security
program.
The
webinar is available to watch on the Security
Magazine hosted website. If you want to learn more about successfully
marketing security and moving the department from second-rate to first place,
then click on the link below to connect with the webinar.
Click here or copy and paste the URL below.
The webinar will be available until November 2014.
Eric
Smith, CPP is the leading authority on organizational self-defense. He has
extensive experience in law enforcement as well as security management. Eric is
available for staff education and security awareness training as well as
business coaching to help organizations provide safe workplaces. To learn more
email Eric at businesskarate dot com.
If you would like
to reprint this post, please contact Eric at Eric at businesskarate dot com.
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